Amplify Document Here
Amplify is a national strategy that shows how government will work with the creative and cultural sectors to deliver support for the sectors’ development.
The vision for the strategy is:
Amplify takes an action-oriented approach to setting out the government’s focus for amplifying creativity and culture in New Zealand over the next six years to 2030. It responds to the sectors’ unique challenges and opportunities.
Proposed 2030 targets:
These indicators will help us understand how our work is supporting economic and export growth, New Zealand’s presence on the world stage and the resilience of creative and cultural work and activity in New Zealand.
- New Zealand ranks among the top 25 nations in the world for culture and heritage soft power, resulting in high-value cultural tourism and exports.
- More New Zealanders are actively engaging with New Zealand arts, culture and heritage.
- The GDP contribution of the arts and creative sector increases to at least $20 billion, with a focus on exports.
- The median income for creative professionals more closely matches the median income for New Zealanders earning a wage or salary
To reach these targets, the Government has three focus areas or strategic ‘pillars’ which outline initiatives and actions it will take to support the sector over the next six years.
Investing for maximum impact
Government investment, including the $450 million investment in Vote Arts, Culture and Heritage maximises value for New Zealand from the creative and cultural sectors.
Nurturing talent
Supporting New Zealand’s creative and cultural talent pipeline and sustainable career opportunities.
Reducing barriers to growth
Modernising and streamlining government regulation so it enables the creative and cultural sectors to thrive.
Consultation
The Ministry of Culture and Heritage wants your views on Amplify: A Creative and Cultural Strategy for New Zealand.
Submissions
If you want to make a submission addressing the questions in this document, you can complete the survey here.
Amplify consultation workshops
We will also be holding in-person workshops for creative and cultural practitioners in Auckland, Wellington and Christchurch. Space is limited, so please register your interest by emailing consultation@mch.govt.nz
If you have any accessibility requirements, please feel free to contact us.
- Christchurch: 29 November, 3:30pm to 5:30pm – Kohinga, St Albans Community Centre, 1049 Colombo Street, Christchurch.
If you have any questions about the submissions process or would like to request a phone call, please contact consultation@mch.govt.nz.
Consultation closes on Sunday 15 December.