If you liked this article share it with your friends. They will thank you later.

Waiata Māori Incubator

Ngā Toi Māori

The Toi Ōtautahi Waiata Māori incubator aims to boost your musical skills and empower you to succeed in the music industry, all while enjoying the journey and celebrating your Māori identity.

This incubator is designed to create pathways for Māori musicians or any musician in the music industry by utilizing Te Ao Māori, whakapapa, wairua, and showing you how to navigate the avenues of our growing music scene in Aotearoa and the rest of the world. For instance, this program will help you integrate your cultural heritage, Te Ao Māori, into your music, which can lead to unique and culturally enriched musical creations. Additionally, it will provide you with tools to succeed not only in Aotearoa but also on a global scale. This incubator is Māori led and will explore:

  • Creating using whakapapa and Te Ao Māori mixed with the growing soundscape of Aotearoa Music
  • Matauranga Māori views and using them as a new set of ways to problem-solve
  • Pathways in the music industry and how to navigate processes. How to take risks and deal with failure
  • Creating a Supportive Space for Māori Musicians

You might need support to develop and produce your own original waiata, or you might need support developing your business skills and want to learn how to read a contract, book a tour, sell merchandise, or create a website. Let us know about you and your project and how mentoring would help you achieve your goals.

Māori creatives living in and around Ōtautahi and Te Pātaka o Rākaihautū are encouraged to apply. Groups / bands are welcome to apply.

How does it work?

By participating in this incubator programme, you can expect:

  • 5-6 months of mentoring that includes 4-5 one-on-one sessions, and small group sessions with your mentor. Mentoring sessions can be delivered on-line or in person. Some group sessions will be shared sessions with parallel incubators and development workshops.
  • help with music creation, production and delivery and/or music industry skills including web content, music contracts and copyright, booking tours, funding, and selling merchandise
  • opportunities for whakawhānaungatanga and to develop a network and connections between artists, producers, studios, and audiences
  • support from an Arts Advisor where possible


To apply for the Waiata Māori Incubator programme, you must:

  • have some experience performing and/or writing original music
  • be currently based in Ōtautahi Christchurch
  • be able to commit to meeting with mentors and developing your project, which may take place after work hours.


Round 2: Applications open on Monday 16 October and close on Sunday 03 December (for mentorships starting in 2024).

You will be advised of the outcome of your application within 2-weeks of the closing date.

Please check the eligibility criteria before applying.

Send your application to Olivia Webb, Community Arts Advisor: olivia.webb@ccc.govt.nz

Please share:

  1. What Incubator programme you are applying for
  2. Examples of / links to previous work
  3. Information about you; your goals and ambitions; and what you hope to learn during this incubator programme. You can share this information by EITHER:
    • Writing a one-page summary; OR
    • Recording a short video (up to 5-minutes long); OR

For example: you could start by sharing your pepeha, then discuss why you like to waiata. Then you could share what you would really like to learn, some areas of music making that you find challenging, share some of your music/waiata goals. Finally you could discuss how this programme might help you achieve your goals and ambitions.

If you have any questions, please contact Olivia via email olivia.webb@ccc.govt.nz or on 0273395078.

Subscribe to our Newsletter

Fill in your details below.