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Education & Workshops, Resource

20 March (Artist) Life School: Pricing & valuing artwork- for living artists – with Warren Feeney


Putting a price tag on your art is tricky. If you’re aiming to sell your work, what are some ways of pricing it that align with real world practice? Material + time doesn’t really take into account key elements of conceptual practice or where someone is at in their career. If your work hasn’t been auctioned or sold by a dealer gallery, and the great hammer of Webb’s hasn’t dictated its market value, how do you know what to charge? How does the ‘art market’ assign value?

This session will be led by Warren Feeney, who will draw on his decades of experience as a curator, art historian and valuer to help demystify the process of art markets and valuation as well as giving insights on how artists at different points in their career might price their work.

He will also do a ‘live’ valuation of examples of works by New Zealand artists who are established, mid-career and emerging.

(Artist) Life School brings together contemporary artists to further develop professional skills, and sets out to answer the curly questions around maintaining a practice out in the world. Ideal for recent graduates and emerging artists, each workshop will host an industry professional to discuss the realities of making, funding and showing your work. This series is supported by Toi Ōtautahi.

About Dr. Warren Feeney

Warren Feeney has worked professionally in the visual arts in Ōtautahi Christchurch over three decades, initially as art consultant/ director of the Centre of Contemporary Art (COCA Toi Moroki), 1998 – 2010, curating the gallery’s exhibition programme, representing local and emerging artists, and the exhibition and sale of their work. He completed his PhD at Otago University in 2009, later writing for academic publications, followed by a number of books on the visual arts in Aotearoa, including The Radical, the Reactionary and the Canterbury Society of Arts 1880 – 1996, Canterbury University Press, Out There SCAPE Public Art 1998 – 2018, and Kelcy Taratoa Who Am I Episode 001, (English and Te Reo). In 2018

he established Artbeat, a monthly newspaper profiling the visual arts in Ōtautahi and Waitaha Canterbury. As writer/editor he employs 3 to 5 writers and contributes a monthly column on gallery exhibitions in The Press. He is also Adjunct Fellow at the University of Canterbury 2018 – 2023.


This event is free, but registrations are required, please email Audrey at artistlifeschool@gmail.com to register by 18 March.

Please note: this session will focus on giving an idea of approaches to pricing and valuing contemporary art practice and will not cover NFT’s.


Toi Auaha is located at 5 Worcester Boulevard, opposite Bunsen Cafe.

Talk starts 6pm, doors open 5.30pm.

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