Events

Social media is inescapable and seemingly endless. It’s doom scrolling for breakfast and tiktok for lunch; in a social media saturated world how do you stand out? What platforms work best for artists? Can people really tell if I write my bio using AI?

Are hashtags still a thing? Social media has become – for many professional artists – a key tool in promoting your work, broadening audiences and generating sales.

In this practical workshop, River Jayden will cover some of the key elements of social media marketing with the aim of helping attendees to map out a marketing strategy for an artist page, event or exhibition.

She will share tips such as different ways to engage with your audience, key things to think about when building up your social media presence and creating a solid brand identity.

Physical places are limited to 10 spots, to allow for one on one engagement. Prior registration for physical attendance is essential, but we will be sharing the first half of the workshop live on Instagram.

Attendees will need to bring a laptop or other device to work on. The aim of this workshop is to plan a marketing strategy for a specific exhibition or event and you will need to have a clear idea of what this may be when you register.

For those who would like to learn more about marketing and social media but don’t have a specific project in mind or cannot attend in person; our 2022 workshop on Marketing Tool Kit for Creatives with Carmel Rowden and Moses Robbins may be of interest. Notes and slides are available for free download here and here.

(Artist) Life School brings together contemporary artists to further develop professional skills, and sets out to answer the curly questions around maintaining a practice out in the world. Ideal for recent graduates and emerging artists, each workshop will host an industry professional to discuss the realities of making, funding and showing your work. This series is supported by Toi Ōtautahi.

River Jayden (Ngāti Tahu – Ngāti Whaoa) is a visual artist and graphic designer who specialises in digital design and painting. River holds a Bachelor of Arts from University of Canterbury in Art History and Māori & Indigenous Studies.She uses her digital art practice to create clothing and prints that are inspired by Māori culture, in particular kōwhaiwhai patterns. River has exhibited nationally and internationally, with recent works being exhibited in Melbourne, Manchester and Barcelona.

“At the heart of my work is the story of cultural appropriation, and the need to uphold, restore and promote Toi Māori ” – River Jayden

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This workshop has 10 spaces available. Please be thoughtful when registering and only register if you can definitely attend and have a page or project to work on.

You will also need to bring a laptop/device and have an idea for an artist page on social media, or a particular event/exhibition to create a social media marketing plan for.

This event is free, but registrations are essential, please email Audrey at artistlifeschool@gmail.com to register by 16 April.

To see the live stream, tune in to @tawdryt on instagram at 6pm 17 April.

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Toi Auaha is located at 5 Worcester Boulevard, opposite Bunsen Cafe.

Talk starts at 6pm, doors open at 5.30pm. 17 April.